Philosophy

Craft Alliance Co. is a team of passionate creators committed to delivering work that is thoughtful, genuine, and elevated. We combine creativity with meticulous attention to detail, ensuring every brand touchpoint feels purposeful and distinctive.

Collaboration is at the heart of what we do. By understanding each client’s story and vision, we craft branding, narratives, and marketing strategies that resonate, stand out, and leave a lasting impression.

Location

The Craft Alliance Co. HQ is based in Margaret River, Western Australia.

From our Head Office in Western Australia, we work digitally with clients across Australia and beyond. With a network of creative collaborators in every state, our reach is limitless, allowing us to produce content wherever it’s needed.

Our Team

Lauren Cooper

Co-Founder | Marketing Director

Penny Woods

Digital + Content Manager

Caitlin Wells

Brand + Creative Manager

Chella Backett

Graphic Designer

Jodie Reichelt

Digital Content Creator

Kylie Reichelt

Events & Media Relations Manager

Join Our Team

Client Reviews

“The team at Craft are fabulous to work with. Their attention to detail is second to none, and I love that they’re a true one-stop shop — photography, social media, press and more, all under one roof. As a one-woman band, that kind of seamless support is invaluable.”

— Kym Carr

“The transformation of our brand in such a short period of time has been remarkable. It has been a genuine pleasure collaborating with such a professional, creative, and organised team, the entire experience has been seamless and genuinely exciting.Now, we’re seeing the rewards of that work translate into tangible returns in sales, which makes the journey even more impressive.”

— Sabine Duval

“Every detail was thoughtfully executed. We're thrilled with the outcome.”

— Former Customer